Digital Growth

Five disciplines on one method

Working from Barcelona, Digital Growth pairs technical SEO with paid search and AI visibility. It works in five disciplines: technical SEO, paid search and social advertising, AI and generative engine optimisation, conversion rate optimisation, and data and analytics, alongside SEO and GEO content. The company says the five are run under one documented method, so they share data and criteria rather than working as separate suppliers.

Business measures as the starting point

The agency says it begins from a client's business measures, such as qualified leads, attributable revenue and return on ad spend, and works backwards to the actions that move them. Each action has a hypothesis, a success measure and a deadline, and the company says each decision is taken with the client's own data. It contrasts this with reporting on impressions and rankings, which it describes as vanity metrics, and says it reports business outcomes instead.

Processes and in-house tools

Processes are defined for each service and project phase, so a client can see where work stands, what was done the week before and what comes next. The company says it has built its own software for SEO analysis, audits of search advertising accounts, automation of technical tasks and reporting. These tools, it says, allow deeper analysis and consistent criteria across projects, and they do not replace the team's judgement.

AI search and generative engine work

Its GEO work aims to get AI language models, including ChatGPT, Perplexity and Google AI Overviews, to recommend a brand. The company argues that search work alone no longer covers how buyers look for suppliers, because many now ask AI tools directly. Technical SEO remains part of the method and covers site audits, content and internal linking.

Team and client types

The company says its specialists have run projects for medium and large B2B companies, and that it uses senior technical staff rather than freelancers or junior people. It says it works mainly with in-house marketing teams and offers three ways to collaborate, chosen by how far a business has developed digitally. Tracking and attribution modelling sit with the data and analytics work, with dashboards meant to answer business questions.