IBM iX

IBM iX is a consultancy focused on customer experience, helping organisations plan and deliver marketing, commerce, sales and service transformation. It combines strategy, design and technology implementation across the customer journey.

What IBM iX offers

• Experience and service design — balancing user, business and organisational needs in digital products.
• Data and AI-driven personalisation — using analytics and AI tools to shape contextual experiences.
• Digital commerce implementation — platform-agnostic consulting for omnichannel buying journeys.
• Marketing transformation — reworking marketing operations across people, process and platform.
• Technology partnerships — implementation work with platforms including Adobe, Salesforce and SAP.

Who it works with

IBM iX works with large organisations across sectors on end-to-end customer experience programmes, from strategy through to operations.