Hariken

Hariken makes a Universal Data Manager, a platform that gathers information on website and app visitors and turns it into audiences for marketing. The company writes in Portuguese and targets marketing teams in Brazil. Its idea is that marketing can start before a visitor becomes a lead.

What Hariken offers

• Data collection — capturing and storing data from websites, apps and customer records.
• Audience building — creating custom segments from that data, enriched with the company's own data base.
• Audience export — sending segments automatically to more than a thousand platforms, including social networks, programmatic media and email tools.
• Integrations — connecting many data sources in one place.
• Data warehouse — storage for collected data, offered in plans sized to data volume.

Who it works with

The platform is for companies and agencies that want to segment their audience and run more accurate retargeting campaigns. Customer comments on the site describe better lead numbers and conversion rates.

Key facts

• Product: Universal Data Manager
• Language: Portuguese
• Plans: tiers based on unique user numbers and data sources