Hexagon Data

Hexagon Data is a consultancy that implements and optimises Salesforce Marketing Cloud. It pairs technical set-up with strategy advice so clients can use customer data in campaigns.

What Hexagon Data offers

• Marketing Cloud implementation — set-up for teams adopting the platform for the first time.
• Optimisation — consultants help companies already using it to improve results.
• Personalisation and automation — tailored messages across channels, based on customer behaviour and interests.
• Data activation — connecting CRM data to paid channels such as Google and Facebook.
• Customer data platform work — capturing and unifying data using Salesforce CDP.

Who it works with

Its services are split between marketers and publishers, and two published success stories involve a media group and a consumer-facing company.

Key facts

• Partners: Salesforce, Adobe, Google, Segment and OneTrust
• Focus: data-driven marketing built on customer insight