GoPhrazy

Localising film, television and online video since 1994

Based in London, GoPhrazy reworks film, television and online material so that audiences in other languages can follow it. The company describes its service as making content feel native to each market, not merely understandable. It has worked since 1994 and now covers more than 150 languages. The company says its approach is cultural adaptation rather than literal translation, so that content reaches local viewers in their own language and cultural context.

Dubbing, subtitles and captions

Dubbing and voice-over record content in another language, adapted to the local culture. Captions and subtitles are made for cinema, TV and web clips alike. Translation and transcription support the localised content, and the company also offers IVR and on-hold audio, with localised phone messages and recordings.

Audio production and delivery

The audio side includes ISDN recording and editing, mix and mastering, M&E work, ADR and Foley, lip sync and sound design. Audio and video editing sit alongside encoding and transcoding, which prepare finished files for delivery to broadcasters and platforms.

Work for broadcasters, studios and corporate teams

The company says major broadcasters and Hollywood studios use it for their localisation needs. Its clients also include IPTV, VOD and OTT producers, companies that commission PR and corporate films, makers of training and video-tour content, and radio stations that need spots and imaging.

Human expertise combined with AI

GoPhrazy combines AI technology with human expertise, and it describes its culture-first approach as keeping content relevant to audiences not just in language but in culture. The company says its experience is its advantage, and it offers a same-day quote on request.