Brandemix

Brandemix is an agency focused on employer branding and internal communications. It has around twenty years of experience in this field. Its chief brand officer, Jody Ordioni, wrote a book on the subject called The Talent Brand.

What Brandemix does

• Employer branding and EVP: building employer brands and employee value propositions that reflect culture and career opportunities.
• Recruitment marketing: campaigns for hiring and retention.
• Internal communications: integrated communications to raise employee engagement.
• Training programmes: bespoke sessions that help teams put an employer brand into practice.
• Brand research: market and brand research and analysis, including wellness campaigns.

Clients

Examples listed include Purdue University, ZIM, Masonite, Bayer, the Vitamin Shoppe and MorseLife, covering education, shipping, manufacturing, healthcare and retail. One project used brand research to engage a staff group of over sixteen thousand.

Key facts

• Experience: about 20 years
• Author: Jody Ordioni, chief brand officer, wrote The Talent Brand