BYOB

Personal branding for founders, executives and job seekers

BYOB, short for Build Your Own Brand, is an Indian personal branding service that acts as a stand-in marketing, PR and content department for individuals. It says clients come from some of the world's biggest brands. Its argument is that a digital personal brand is now vital, that hiring managers check LinkedIn, and that most founders and executives have neither the time nor the team to manage it.

Three kinds of client

The service is designed for three groups. Founders, chief executives and other senior people use it for thought leadership, ghostwriting, PR and visibility. Executives and professionals across industries use it for career branding and growth. Coaches, agencies and universities can take up white-label partnerships. Clients span freshers to professionals with more than 20 years of experience, in fields such as technology, data, product and engineering, healthcare, education, hospitality, media, marketing and sales, as well as freelancers and the self-employed.

What it delivers

The four service areas on the site are:

• LinkedIn branding: managing a full presence, from profile optimisation to weekly ghostwritten posts, newsletters and an engagement strategy
• Personal brand assets: the documents and material a professional needs, including resumes written from a hiring manager's point of view
• Design and video studio: graphics and video for a consistent look across platforms
• Career branding: support for people chasing their next role

For clients who want everything handled, it acts as a fractional marketing team covering LinkedIn, resume, content, design, video, PR and brand visibility. It also runs one-to-one consultations on personal branding and on job seeking, and says it responds to enquiries within a day on weekdays.

How it works

The team describes itself as storytellers, designers and strategists, and says its approach is strategy-first. It states that it uses AI to do the groundwork but not the human storytelling, which it leaves to writers. The site also carries blogs, tips on resumes, interviews and working life, a founder-story series, and digital products, and it has been published in outside outlets.

BYOB - Build Your Own Brand is a personal branding service that helps professionals present themselves online. It positions itself as an outsourced marketing, PR and content team for individuals.

What BYOB does

• LinkedIn branding: profile optimisation, ghostwritten posts, newsletters and engagement plans.
• Resume and profile writing: documents designed from a hiring manager's point of view.
• Brand assets: design and video work for a personal presence.
• PR and visibility: publicity support for thought leaders.
• Consultations: one-to-one sessions on branding or job hunting.

Who it serves

Founders and senior executives, professionals at every career stage from freshers to veterans, and coaches, agencies and universities that want white-label partnerships. Clients come from fields such as technology, healthcare, education, media and marketing.

Key facts

• Approach: uses AI for groundwork, with people writing the stories