BYOB

BYOB - Build Your Own Brand is a personal branding service that helps professionals present themselves online. It positions itself as an outsourced marketing, PR and content team for individuals.

What BYOB does

• LinkedIn branding: profile optimisation, ghostwritten posts, newsletters and engagement plans.
• Resume and profile writing: documents designed from a hiring manager's point of view.
• Brand assets: design and video work for a personal presence.
• PR and visibility: publicity support for thought leaders.
• Consultations: one-to-one sessions on branding or job hunting.

Who it serves

Founders and senior executives, professionals at every career stage from freshers to veterans, and coaches, agencies and universities that want white-label partnerships. Clients come from fields such as technology, healthcare, education, media and marketing.

Key facts

• Approach: uses AI for groundwork, with people writing the stories