Date of Birth

Date of Birth is an independent branding and design studio in Melbourne, Australia. It builds new brands for companies that are just starting out and reworks brands that need to feel current again, with much of its work ending up on Australian retail shelves. Clients come from Australia and overseas.

Services

• Brand strategy: deciding how a brand should position itself, including whether to evolve or reposition.
• Brand design: visual identity work that goes beyond a logo to a wider brand world.
• Packaging design: packs for consumer goods such as skincare, drinks and beauty products.
• Brand experience: how a brand shows up across launches, online and in store.

Who it works with

The agency has worked with start-ups that grew into large consumer goods companies, established brands wanting a fresher feel, and large retail groups. Recent work includes a launch for a beauty gummies brand.

Key facts

• Based in: Melbourne, Australia
• Ownership: independent agency
• Industry role: its Design Principal sits on the judging panel for the 2026 DIELINE packaging awards