KW2

KW2 is a research and marketing agency that concentrates on three areas: education, health and work. It has produced public information and behaviour-change campaigns since 1986, mostly for government bodies, public health agencies and colleges. Its approach starts from research into what motivates people to act.

Services

• Brand and message strategy: positioning and the wording that carries it.
• Marketing research and planning: audience insight used to shape campaigns.
• Media buying and planning: choosing and placing paid channels.
• Inbound marketing: content and search work that draws in leads.
• Marketing campaigns: creative and digital work for specific goals.
• Responsive web design: sites built to work on any screen.

Clients

Clients include government and public health agencies, higher education institutions, healthcare organisations, workforce bodies and business service firms.

Key facts

• Working since: 1986
• Certification: national and Wisconsin woman-owned business enterprise
• Focus areas: education, health and work