KRoll Communication

KRoll Communication is an Edmonton-based firm that runs outbound calling campaigns for other businesses. Its founder, Michael Kroll, and his team have worked with small, medium and global companies for about a decade. The work centres on reaching prospects and lapsed customers by phone, then helping the client follow up.

Services

• Strategic lead generation: calling programmes that start conversations with prospects.
• Meeting development and conversion: training, tools and methods to turn calls into useful sales meetings.
• Market research and surveys: research calls to targeted prospects to gauge interest before a launch in a new area or product.
• CRM solutions: tailored set-ups on platforms such as Salesforce, giving visibility of the sales cycle.
• Sales and customer service strategy: plans written around the client's own business.

Who it works with

Prospects, dormant clients and current clients of businesses of many sizes. It has also helped set up sales teams at home and abroad.

Key facts

• Based in: Edmonton, Alberta, Canada
• Founder: Michael Kroll