GCL

GCL is a B2B sales and marketing business specialising in telemarketing and outbound lead generation. It has more than 30 years of experience helping organisations win new business, and it describes its approach as consultative. Beyond calling, it profiles prospects and helps clients build a sales model they can keep running.

Products and services

• Appointment setting: booking sales meetings for a client's sales team.
• B2B telemarketing: outbound calling campaigns to open new business.
• Prospect profiling: asking target buyers directly to learn what they need.
• Channel partner work: checking the loyalty of existing partners and finding new ones for indirect sales channels.
• Brand realignment: marketing support tied to repositioning and sales growth.

Who it works with

Its published case studies involve Pitney Bowes, Mitie Business Services and Honeywell Security Group, covering sales appointments, brand realignment and a more sustainable sales model.

Key facts

• Experience: more than 30 years
• Focus: inbound and outbound B2B marketing