Dialog Direct

Dialog Direct is a marketing services and outsourcing provider that is now part of Qualfon, a business process outsourcing group. It helps companies win leads, automate processes, grow sales and keep customers through direct marketing, print and fulfilment, and one-to-one customer contact.

Services

• Customer engagement: customer care across several channels, telemarketing calls, inside sales teams and technical support desks.
• Fulfilment: order management, shipping and logistics, variable digital print, print-on-demand and direct mail, email and video.
• Lead generation: developing, qualifying and nurturing sales leads.
• Integrated marketing: data analytics, customer segmentation, campaign management and commerce management.
• Regulated print: HIPAA-compliant print and personalised direct mail through the Qualfon group.

Clients

Under Qualfon, the business focuses on regulated industries: healthcare, insurance, telecoms, financial services and SaaS. It uses persona-based engagement to address customers individually rather than as a mass audience.

Key facts

• Parent company: Qualfon
• Locations: offshore, nearshore and US sites, including fulfilment operations in North Las Vegas
• Compliance: HIPAA and SOC-compliant production