DemandCurveMarketing

DemandCurveMarketing supplies business contact data organised by the technology a company uses, along with data management and campaign services for business-to-business marketers. Its lists cover users of software, hardware and cloud products and the channel firms that resell or manage them, with coverage across several world regions.

Products and services

• Technographic databases: contacts at companies using CRM, ERP and security software, storage, network and PBX hardware, or SaaS, IaaS and PaaS services.
• Channel partner data: lists of managed service providers, MSSPs, value-added resellers and systems integrators.
• Data cleansing and enhancement: tidying a client's in-house prospect file and appending missing details, including technology usage.
• Account-based marketing: support for campaigns aimed at chosen accounts, plus industry databases.
• Lead generation and email campaigns: outbound programmes run on the firm's data.

Clients

It serves business-to-business sellers in technology markets. One published client comment describes using the firm to clean and enrich an existing prospect database.

Key facts

• Coverage: North America, Latin America, Europe, the Middle East and Africa, Asia Pacific and Oceania