Demand Marketing

Demand Marketing, which trades as Demand, is an outbound telemarketing company that works only on business-to-business lead generation. Its trained callers find sales opportunities and set appointments so that a client's own sales force can concentrate on closing.

Products and services

• Lead generation: outbound calling to uncover and qualify new business opportunities.
• Appointment setting: booking meetings between prospects and client sales staff.
• List selection and procurement: choosing and sourcing the right target lists.
• Script development: writing call scripts matched to the target market.
• Call centre operations: outbound calling run on its own call centre technology.

Who it works with

Demand works with B2B companies, and a testimonial on its site comes from an office technology firm in the western US. It takes on only one client per industry within a given market, and client leads, strategies and lists stay with the client.

Key facts

• Focus: B2B lead generation and appointment setting only
• Exclusivity: one partner per industry in each market
• Approach: outbound calling that complements inbound channels such as SEO and social media