Crook & Associates

Crook & Associates is a business-to-business prospecting firm in Palos Hills, IL, that has been generating sales leads for clients since 1993. Its calling team does the research and outreach so that a client's own sales staff can spend their time closing deals and looking after existing accounts. The firm works as an extension of the client's organisation.

Products and services

• Ideal customer profiling: defining the kind of company a client should be selling to.
• Call lists and data research: sourcing call lists and researching key contacts and company data.
• Call scripts: short, conversational scripts written for each campaign.
• Database cleansing: cleaning up and adding to a client's internal marketing database.
• Lead generation calling: phone prospecting that feeds qualified opportunities into the sales pipeline.
• Event promotion: calling campaigns to drive attendance at events.

Who it serves

The firm serves sellers of technical products and services, including contract manufacturers, original equipment makers and tier 1 to 3 manufacturers selling to businesses, and high-tech and service firms in communications equipment, data storage, servers, software, supply chain and 3PL, medical billing and management consulting.

Key facts

• Based in: Palos Hills, IL, USA
• Founded: 1993