Blue Flame Thinking

Blue Flame Thinking, often shortened to BFT, is a digital marketing agency working with mid-sized business-to-business organisations. Its team is spread across Grand Rapids and Chicago, and it helps clients adapt their marketing as search and buying shift towards AI tools.

What Blue Flame Thinking offers

• Website design and builds: large site rebuilds and redesigns, including work tied to rebrands.
• Marketing strategy: strategic planning grounded in research and data.
• SEO and content: keyword research, search optimisation and content creation.
• Digital advertising: paid campaigns refined through audience segmentation and creative testing.
• Data and integrations: managing data feed integrations and adapting interfaces and databases for shareholder reporting rules.
• Lead generation systems: for example, reworking a lead process for NFCC to cut drop-offs.

Who it works with

Its sector focus covers financial services, asset management, manufacturing, industrial, energy and non-profit organisations. Projects shown include Madison Investments, American Beacon Partners, Chesley Taft and Extol.

Key facts

• Offices: Grand Rapids, Michigan and Chicago, Illinois, USA
• Awards: one gold and two silvers at the 2022 AIVA w3 Awards for client websites
• Focus: B2B marketing in technical industries