5th Business

5th Business is a privately held group of specialised marketing and communications agencies, formed in 1997. Each agency concentrates on one discipline, and clients can draw on several at once when launching a brand, restarting growth or bringing acquired businesses together.

Services

• Brand strategy: strategy-first marketing and creative consultancy, earlier run under the Clever Samurai name.
• Lead generation: B2B lead generation, retention and win-back campaigns, earlier through 360 Leads.
• Public relations: PR built around storytelling and human connection.
• Social media marketing: full-service social media management.
• Influencer marketing: creator and influencer campaigns focused on performance.

Clients

Brands looking to grow, including those launching, integrating acquisitions or changing how they reach audiences. It has also published a research piece called the Black Report.

Key facts

• Founded: 1997
• Ownership: privately held
• Structure: a collective of specialist agencies rather than a holding company