Lead Gen Department

Lead Gen Department runs outsourced sales development for technology, software and consultancy businesses, aiming to fill client calendars with qualified sales meetings rather than raw leads. It researches target accounts and manages outreach on a client's behalf.

What Lead Gen Department offers

• Outbound email campaigns: researching target accounts and writing personalised outreach messages.
• LinkedIn outreach: connecting with and messaging prospective decision-makers on LinkedIn.
• Inbox management: handling replies, autoresponders and referrals generated by campaigns.
• Meeting scheduling: booking sales meetings directly into a client's calendar.
• Campaign reporting: tracking meetings and results against a committed minimum.

Who it serves

The agency says it has worked with enterprise clients in food and beverage, IT, pharmaceuticals, automotive, finance, healthcare and medical device manufacturing.