Metrikal

Metrikal is a web dashboard that gathers app store marketing figures in one view and shows how paid and organic activity affect each other. It was built by ShyftUP, a mobile user-acquisition agency, first for its own clients. It suits user-acquisition and ASO managers, and senior staff who want figures without asking the marketing team.

What Metrikal does

• Data connections: connects to App Store Connect, Apple Search Ads, Mobile Action and the Google Play Developer Console.
• ASO KPI tracking: keyword rankings, install growth, rating velocity and store listing conversion rates.
• Paid and organic analysis: gauges, for each keyword, whether paid Apple Search Ads spending lifts or lowers organic rankings and installs.
• Change log: records ASO changes and campaigns as they go live so their later effect can be measured.
• No SDK needed: works through account connections rather than code added to the app.

Who it serves

Marketing and ASO staff at app publishers, including performance marketing leads in EMEA, are quoted on the site.

Key facts

• Based in: San Francisco
• Built by: ShyftUP