CDP

CDP is a marketing agency that works only in construction, helping building product manufacturers explain complex products to the people who specify and buy them. The firm says it has spent more than 50 years on this, and its in-house team understands technical systems well enough to need little briefing.

What CDP offers

• Technical illustration and 3D renders — drawings and rendered images that show a product in place on a real building.
• 3D animation — installation and product animations, such as a deflection head detail for British Gypsum.
• Construction literature — specification guides, brochures and print design.
• Website design and build — sites planned around how specifiers, architects and contractors look for information.
• Branding and CPDs — construction brand work and CPD material for specifiers.
• Marketing strategy — plans aimed at winning specifications.

Who it works with

CDP's clients range from large building product brands to smaller family-owned firms, and some have stayed with it for 30 years or more. Named work includes Marley, Marshalls, British Gypsum, CDUK, Decor Systems and DorSuite. Its material targets architects, specifiers, contractors, housebuilders, engineers, merchants, installers and homeowners.

Key facts

• Based in: United Kingdom
• Experience: Over 50 years in construction marketing
• Capabilities: Illustration, rendering and animation all done in-house