Bottletech

AI automation that takes over routine messages

The firm presents its work as three kinds of build: automations that use AI, custom software and connected business systems, all delivered to clients in Saudi Arabia, the UAE and Jordan. Its main line is AI automation: agents that handle repetitive communication, reporting and workflow tasks, with a person kept in the loop wherever a decision matters. The company says a first working system can be delivered in six weeks.

WhatsApp, inbox and CRM follow-up

Much of the automation runs through WhatsApp and a business's inboxes. Customers who ask routine questions, such as where an order is, get an immediate answer and do not have to wait for an agent. On the sales side, the firm connects a CRM so that each new lead is recorded and followed up, which addresses the common problem of enquiries that are missed or not chased. Where point of sale, CRM, accounting and WhatsApp systems do not talk to each other, the firm joins them so that data flows between them and staff stop retyping the same details.

Custom software for processes that ready-made tools miss

Custom software is offered to companies whose workflow does not fit off-the-shelf products. The firm builds applications around each client's own processes and connects existing systems into one set of business tools. Its material lists the situations that usually prompt a first call: customers waiting too long for replies, leads that are not followed up, systems that are disconnected, spreadsheets and manual approvals that hold the team back, and tools that simply do not suit the business.

Starting from the workflow rather than the tools

BottleTech says it begins with the business problem before choosing any technology. Its stated steps are to understand where time or leads are being lost, map the workflow and the tools in use, choose the right path, implement with integration and training, and then improve the system after launch. The first conversation is an automation audit, in which the firm sets out what it would automate first. The company says it gives a clear scope and timeline after the first discovery call.

Arabic and English delivery across three markets

Staff can communicate in Arabic and English, and the systems the firm builds or configures support Arabic interfaces, right-to-left layouts and Arabic-speaking customers, including on WhatsApp Business. Retail, hospitality and services businesses in Saudi Arabia, the UAE and Jordan are described as a natural fit, and a firm with many repetitive manual tasks or heavy customer contact is named as a strong fit for automation. The company says implementation time depends on how complex the workflow is, how many systems are involved and how ready the client's data is.