Business Labs

Interactive design for customer-facing products

From India, an agency called Business Labs works on the design and online growth of businesses that sell online. Its view is that design covers the whole experience a customer has with a brand, not only the look of a website or the layout of a product, and that the online presence, the conversion steps and the product itself should be planned as one job. Its UI designers and UX specialists build interactive design strategies so that people find a site or app easier to use and are more likely to stay with it.

Online sales reach for e-commerce businesses

The agency serves online sellers and other businesses that want to reach more buyers. Its e-commerce consultation examines how a shop can widen its reach, lift sales and keep growing, and its end-to-end work covers the stages between a first design and a store that customers can find and buy from. Food sellers appear among the businesses it has worked with.

Content, leads and conversions

Content marketing supports the same goal. The agency produces material for online presences, including explainer videos, and works on lead generation: capturing enquiries, nurturing them over time and raising the share that becomes a sale. Its site shows examples of explainer video work and shares research and learning drawn from its own projects.

Growth plans drawn from past engagements

Rather than selling one fixed package, the agency writes a growth plan for each business, drawn from its experience with earlier ventures. The plan sets out how a client's brand can be established, how it can reach its customers again and again, and which steps should follow. Consultants begin by asking what a business requires before any plan is drawn up.

Learning Rooms and the sales engineering route

The company runs Learning Rooms, a section of its site for sharing tips and tricks for business growth and for combining experience from different fields. Training is also offered to people who hope to join the team as sales engineers. The company says that people who follow what is happening around them and understand the wider business lifecycle can act as intrapreneurs inside their own organisations.