Lenker Design

Lenker Design & Marketing is a design studio in Columbia, South Carolina, covering branding, websites, marketing materials, interactive work, architectural art and print. Before any work starts, the studio learns about the client's company and culture, studies its product or service, and finds out who its customers are.

Identity work that starts with listening

The studio builds a cohesive brand from that research, then creates the marketing and gets the message out. It takes a project from a basic logo to a complete identity package, and helps a client keep the identity consistent wherever it appears, from printed material to internet content. Branding is treated as more than the logo, extending to style, colors, audience and the way staff and storefronts present the business.

Websites that sell on any device

Websites are designed and developed to work on any device, and the studio offers hosting alongside them. Its approach is to build sites that tell the client's story, give visitors the information they want and turn them into buyers. Examples on its website include commercial construction companies in Columbia and residential home builders in Columbia and Mount Pleasant, South Carolina.

Renderings, kiosks and print

The studio produces architectural renderings in various styles, floor plan illustrations, site plans, 3D cutaways and golf course illustrations, along with map styles for presenting and marketing property. It also builds interactive web applications and touchscreen kiosks meant to turn visitors into customers.

Print work runs from business cards and brochures to large-format pieces and trade show displays, and the studio also handles print advertising, billboards and illustration. The studio says print has staying power and makes a lasting impression.

Design principles and recognition

The studio's view is that good design is often invisible, and that the best work says what the client wants to say and then gets out of the way. It says it has won 76 awards and has more than 200 satisfied clients. It describes each website as a joint venture between the studio and the client, aimed at winning new and repeat customers who value what the business does.

The studio also says it adds a personal touch, drawing customers in with content that is easy for them to use and easy for the client to manage.