Bond Agency

Bond Agency focuses on partner-led growth for business software companies, helping them win customers through partner networks and warm introductions instead of relying only on paid ads and outbound sales. The team works from a coworking space in Lisbon and serves B2B SaaS firms.

Services

• Fractional Chief Partnership Officer: part-time senior leadership for a client's partner programme.
• Partner marketing and engagement: campaigns and activity that keep partners active and referring.
• B2B creator, affiliate and influencer programmes: recruiting and managing creators and affiliates who promote a product.
• Partner measurement and reporting: tracking what the partner channel delivers.
• PRM and CRM optimisation: setting up partner relationship and customer systems so the channel can be run and measured.
• Workshops, training and mentoring: coaching in-house teams on running partnerships.

Clients

The agency works with B2B SaaS companies, from startups to larger software firms, and assigns each client a dedicated project manager or a small partnership squad that joins the client's day-to-day channels.

Key facts

• Based in: Lisbon, Portugal
• Focus: partner-led growth for B2B SaaS
• Working model: dedicated project manager or partnership squad per client