Impact Marketing Partners

Impact Marketing Partners is a direct response advertising agency that plans and buys media for clients in more than 100 American markets. Its stated aim is to grow client businesses through results-focused creative work and carefully placed advertising.

The firm calls itself a full-service marketing and advertising agency. Its process starts with an analysis of the client's business, moves to a plan, and then continues with measurement and adjustment of campaigns.

Services

• Media planning and buying: placement across TV, radio, digital, outdoor and print.
• Audio and video advertising: terrestrial and internet radio, plus TV, cable, streaming and other online video.
• Digital marketing: social media marketing, SEO, search engine marketing and display advertising.
• Outdoor and transit: traditional outdoor, digital outdoor and transit advertising.
• Promotions and events: sponsorships, promotions and event activity.

Clients

Clients are businesses that want advertising reach across many US markets. The agency says it begins by listening to a client's leadership, staff, customers and competitors.

Key facts

• Based in: Charlotte, North Carolina
• Experience: more than 75 years across media platforms, as the firm states it
• Reach: active in over 100 US markets