Gilroy Corporate Communications

Gilroy Corporate Communications, which trades as Gilroy, is a B2B marketing agency that helps large brands win new accounts, grow existing ones and hold on to customers for longer. Much of its current work deals with account-based marketing and with how business buyers now research suppliers through AI tools. The agency has been in business for around 50 years and keeps an office in Waterloo, London.

Products and services

• OrkestIQ: account-based pipeline work that joins content, events and experiences into one connected buying journey.
• GEO Scoring Report: a score out of 100 across five areas showing how easily AI-driven buyers can find a brand.
• LumusIQ: a tool that shows what drives search performance and where generative search gaps sit.
• Smart ABX: its account-based programme, built on data insights and sales intelligence.
• Messaging and content: propositions, content strategy, digital media and storytelling for business audiences.
• Customer advocacy and growth: programmes aimed at expanding revenue from existing customers.

Clients

Gilroy serves B2B marketing and sales teams at large brands, working with them directly or alongside partner agencies.

Key facts

• Based in: London (Waterloo office)
• History: around 50 years in B2B marketing
• Partnerships: 6sense tier 1 partner