Kukui Corporation

For car repair businesses in the United States and Canada, KUKUI brings together a shop website, customer records and advertising, so owners can trace where each customer came from. The company traces its roots to information technology in Hawaii and says more than 2,200 shops use its platform. It describes itself as a complete marketing platform for shop owners who want more time for the business side of their work.

Websites and search for repair shops

KUKUI builds custom websites for repair shops, designed to be simple to update with its editor. The company says its award-winning sites are optimized for search engines and convert visitors at four times the industry standard, a claim it makes about its own work. Digital ads and direct mail bring local drivers to the shop, and Google Ads campaigns are run by specialists in the auto industry. Shop videos and live web chat add further ways for customers to reach the business.

A CRM built for auto shops

The customer relationship tool tracks calls, texts, emails and follow-ups, so a shop can see which leads are still open. Caller identification and interaction tracking are included, along with online appointment booking that sits in the shop's calendar. Email campaigns can be built and tracked with a simple builder, and a text connect platform handles SMS and live customer chat. The company says its lead follow-up module ensures no lead is forgotten.

Reviews, texting and analytics

Review management lets a shop collect and respond to online reviews, using a language model that the company says was built specifically for shops. Analytics report revenue, car count and customer conversion rates, which the firm says show which marketing spend produces a return. KUKUI was named Vendor of the Year for 2023 by NAPA, a distinction the company links to its commitment to the NAPA Auto Care program and to its work with other partners in the network.