Digit Bazar

Digit Bazar is a branding consultancy that helps companies define how their brand is positioned and presented. Its work covers brand strategy, visual and verbal identity, and reworking brands whose message is not landing with consumers. It also draws on customer insight and analytics to support marketing and distribution.

What Digit Bazar offers

• Brand strategy: reading market trends, choosing communication channels, aligning brand attributes with consumer needs and allocating resources.
• Brand identity: research-led concepts and consistent visual and communication elements that make a brand easier to recall.
• Corporate identity: an identity that sets a company apart from rivals.
• Rebranding: rebuilding the reputation of an existing brand that struggles to get its unique selling point across.
• Insight and analytics: customer research to guide marketing decisions.

Who it serves

The consultancy serves start-ups as well as established brands that need their positioning reworked.

Key facts

• Focus: branding and brand management
• Method: strategies are reviewed and adjusted as market demands change