Kaleidoscope

Kaleidoscope is an agency in India that specialises in business-to-business branding and integrated marketing communication. It was set up in 1992. The team helps companies launch new brands, rebrand, and solve communication problems.

What Kaleidoscope offers

• Brand launch and rebranding: creating or renewing an identity for a B2B company.
• Brand strategy: a plan to carve out a niche and grow market share.
• Integrated marketing communication: choosing the right media mix and messages.
• Brand custodian service: ongoing care of a brand, mostly for technology products, from identity to raising brand value.

Who it serves

The agency has worked with multinationals, Indian companies and small and mid-sized firms. Its product experience spans engineering, chemicals, electronics, process plant machinery and services.

Key facts

• Based in: India
• Founded: 1992
• Experience: over 100 combined people-years across established B2B brands
• SME offer: special packages are available for smaller firms