Indian Corporate Resource Center

Indian Corporate Resource Center, known as ICRC, is a marketing agency in Pune that runs promotional campaigns indoors and outdoors. It was founded in 1990 and works across India, with a particular focus on rural markets.

What Indian Corporate Resource Center does

• Sales promotion: in-store and field activity designed to prompt a purchase.
• Branding: brand-building work for consumer products.
• Manpower supply: trained people for promotional and field projects.
• Wall painting and wall media: painted advertising in towns and villages.
• Home-to-home and van activities: door-to-door contact and mobile promotion vehicles.
• Event management: events in both urban and rural areas.

Who it serves

The agency names large consumer goods brands among its clients, including HUL, P&G, Pidilite, Marico and Nestle, and says it has links with large advertising agencies. It also describes a project setting up a factory for an international client from Sweden.

Key facts

• Based in: Pune, India
• Founded: 1990
• Coverage: operations in sixteen Indian states, as stated by the company