Graphos Product

Getting to “Aha!” in Product Validation, with Darshan Mehta

It’s not unusual for product makers to be terrified by the mere notion of product validation Often over-invested emotionally and financially in the product, they’re afraid…

Pricing a Product for Long-Term Profit, with Dan Balcauski

Nearly all product companies grapple with pricing What model is the best fit? How do you maximize the market value for a novel product without losing…

How Much Should I Budget for Product Launch Marketing?

I’m never surprised when prospective clients ask me to propose a product launch budget based on vague goals and little other input It happens more often…

5 Game Changing Takeaways for Launching Your Product Post-Pandemic

I recently re-watched the 2015 Ted Talk by Bill Gates in which he predicted how a flu-like airborne pandemic could cross continents via pre-symptomatic travelers—infecting millions of people…

8 Ways Products Magically Transform our Lives

Physical products have a magical way of popping into our lives, embedding themselves—and transforming us When that happens, they become much more than “things ” Consumer products… UNPARALLELED EXPERTISE IN PRODUCT POSITIONING, PRODUCT GO-TO-MARKET ROADMAPS & MARKETING IMPLEMENTATION Launching my dream business was the biggest risk of my life, and the Graphos team became among my most trusted allies From product strategy to branding Kamooki Lures and our amazing SmartFish™ to packaging, POP displays, marketing and stellar e-commerce web design, they have been crucial to our phenomenal success

Focused Product Marketing Expertise

Tired of generalist marketing agencies who just don’t get it? Product launch marketing is different Products are less flexible, more costly to create, and even more prone to failure than service-based businesses—and the way they’re sold, supported and scaled is entirely different

You need the product marketing agency that understands product-market fit and how to penetrate a skeptical, resistant marketplace We’re the best in the world at creating Innovative Product Go-to-Market Roadmaps to reduce the risk of failure and plan your product commercialization process step by step Because your transformative product is deserving of Graphos Product’s marketing expertise

Your product is innovative and delivers unique value

Yet most SaaS and physical products have squishy positioning, which leads to buyer confusion and race-to-the-bottom pricing We’ll guide you in crafting product positioning to nail product-market fit and carve out a distinct market in which your product is the clear value leader It’s all part of our Innovative Product Go-to-Market Roadmap™

Launch your product with an unfair advantage—positioned to win!

We See... What You Cannot

You’ve invested heavily in your new product, and are terrified of failure

Rightly so Blind spots and fatal errors can be nearly impossible to detect when you’re too close to the product

From product validation and risk mitigation to our one-of-a-kind CLIMB™ scoring, we’ll enable you to see your product with fresh eyes, to identify the peak value it delivers—and craft a narrative that compels people to buy

Product Brand Name Development

What’s in a name? Product marketing success, that’s what! Our research and strategy-driven process for product brand name development targets your buyers’ neural hot buttons considering psychology, linguistics, connotations and sound-alikes, along with the availability of trademarks and web domains

Product naming is complicated and has far-reaching impacts, so getting it right is crucial Read More

Improve Product Launch Processes

You know the current ways aren’t working, but are missing the clarity and objectivity to fix them

It’s something we hear all the time Brands of all sizes suffer process pains, and we’ve helped innovators from startups to billion-dollar corporations develop and implement achievable, repeatable and scalable Go-to-Market processes, with vision and accountability