Graphos Product

Graphos Product is a marketing agency that concentrates on physical products, both business and consumer. It helps product teams and founders work out how to enter a market, drawing on a history of product marketing that it dates to 1993.

What Graphos Product offers

• Go-to-market roadmaps: step-by-step plans for taking a product to market and reducing the risk of a failed launch.
• Product positioning: strategy grounded in interviews with customers, prospects, installers and partners.
• Branding and packaging: creative work for product identity, packaging and point-of-purchase displays.
• E-commerce and digital marketing: websites and campaigns for product sales.
• Answer engine optimisation: search work aimed at AI-driven answers for products.

Clients

Product makers and entrepreneurs bringing physical goods to market, from business equipment to consumer items. It also publishes guides for founders on launch mistakes and product margins.

Key facts

• Region: North America
• Active since: 1993
• Focus: Physical B2B and consumer products