Factory Creative

Brand identity and design for Dallas businesses

Working out of Dallas, Texas, Factory Creative says it has worked for more than thirty years with clients from big corporate names to young companies and medium-sized businesses, and it describes its method as research-driven and focused on strategy. Its core services are brand identity, logo design, bespoke web design, print work such as brochures, catalogs and packaging, and branding for property developments. The company presents itself as a partner that builds brands able to resonate with consumers.

What the core services cover

Brand identity work builds or refreshes a company's brand and its visual look. Logo design is done for both newly launched brands and established ones. Web design means bespoke websites rather than template builds. Print design covers brochures, catalogs and package design, and property branding covers the branding of real estate projects. The company also lists photography, videography, copywriting, content management and search engine optimization among the specialists it can bring to a project.

Nine signs that a business needs outside help

The company's own material lists nine signs that it may be time to hire a branding agency. They are stagnant sales, a need for a new brand identity, a team that does not enjoy marketing, a lack of the right skills in-house, a sales department complaining that leads are poor, marketing results that are hit or miss, uncertainty about what is working, a wish for a full marketing team without the budget for one, and brand messaging that is not consistent. Each is presented as a reason to consider an outside partner.

The case for outsourcing branding work

The company argues that an agency gives a business access to a team of experts at much less than the cost of one full-time senior executive, with planning, strategy and ad development costs kept down. It says an outside team helps a business keep marketing momentum through staff changes, so that projects do not drop down the list when someone leaves, and that the client owns the work. It also argues that an agency brings together strategists, designers, copywriters, videographers and SEO specialists, and that an outside perspective helps a business see its market more clearly.

Tools, training and staying current

The company says it gives clients access to premium software, analytics and marketing reports that free or low-cost tools often cannot match, and that automation tools still need a professional to interpret the data and act on it. It describes keeping up with developments in digital marketing, social media, SEO and branding as part of its own job, something in-house staff rarely have time to do. It says a client does not need to train an agency's team, because the agency already has the skills the work requires.

Speed from long experience

The company says its long experience means there is no lengthy ramp-up to learn a client's business and industry. It states that it has developed branding strategies for Fortune 100 firms, for smaller start-ups and for many medium-sized businesses.