Factory Creative

As a top Dallas branding agency, Factory Creative knows it can be difficult in determining when you need to hire an agency. To minimize the guesswork, we’ve compiled a list of the top nine reasons when it’s time to hire branding agencies:

1 Sales are Stagnant 2 You Need a New Brand Identity 3 You Don’t Enjoy Marketing 4 You Realize You May Not Have the Right Skills 5 The Sales Department is Complaining There are “No Good Leads” 6 Your Marketing Results are Hit or Miss 7 You Wonder What is Working, and What is Not 8 You’d Love to Hire a Complete Marketing Team, but Lack the Budget 9 Your Overall Brand and Messaging is Not Consistent

If any of these apply to you, then read on…

Brand and market professionals are increasingly responsible for more and more More productivity, more effectiveness, more leads, more sales, etc Marketing teams are feeling strapped by limited resources, smaller budgets, and there isn’t adequate training available If you keep your entire marketing team in-house, you could wind up spending your entire budget on payroll and still not have all of the skill sets needed On the other hand, if you outsource all of your marketing, quality and control become concerns All industries struggle with this dilemma and it’s something that every company, manager, and team member should weigh carefully

Deciding whether to hire in-house marketers or an outside firm has the potential for predictable, scalable revenue growth and major advantages Below are the 12 key advantages to consider outsourcing some of your brand or marketing to a performance-driven Dallas branding agency like Factory Creative

12 Key Advantages of hiring outside Dallas Branding Agencies

At much less than the cost of one full-time executive, you get an entire team of experts, and can expect lower planning, strategy, and ad development costs, among others A branding agency helps you minimize the impact of marketing staff reductions

With the best Dallas branding agency services, you still get complete access to all of your data and insights — no hidden fees/total transparency Access expertise in brand strategy and positioning, as well as expert designers and copy writers and that can focus on the specific job or project on hand

You save on all of the time it takes finding someone — or trying to learn the entire Internet marketing field yourself

Get an outside perspective on your business Your team will benefit from the experience a Dallas branding company brings to the table, such as familiarity with your target market and the many marketing channels and opportunities available

5. You get more than just branding expertise

What if you could have predictable, effective marketing systems that generated and nurtured sales leads? By outsourcing some of your marketing, you get marketing talent, leading-edge strategies, shared experiences, and access to advanced marketing technology You can seamlessly synchronize the end-to-end customer experience, and touch each stage of the buying cycle with agile, timely, and relevant marketing campaigns

The marketing skills gap is very real 75% of marketers say their lack of skills is impacting revenue in some way, and 74% say it’s contributing to misalignment between the marketing and sales teams, according to Oracle Clearly, the game is changing and marketers need to master the new rules Branding companies in Dallas can help you bridge this gap, and provides a team of diverse people that have the education and the experience And, one marketing person can’t do it all (Nor should they ) And if they do, can you afford them? With our Dallas branding firm, you get access to versatile professionals with proven backgrounds in business strategy, marketing, content marketing, communications and business strategy Moreover, you have access to a full range of services and experts like: – Brand Strategists – Website Design – Designers / Illustrators – Copywriters / Content Managers – Brochure Designers – Catalog Designers – Package Design – Videographers / Photographers – Property Development Branding – SEO Specialists

6. With our Dallas Branding Company you get access to the latest brand strategies and marketing tools

Marketing tools increase efficiency, productivity, and performance There are tools you can find for free or of little cost, but often they are limited on producing results But through our Dallas branding agency you have access to premium-level services, software, and analytical data reports

Also, consider that advanced marketing automation tools do not provide marketing services They require a professional who can interpret marketing data and make smart decisions in order to achieve results

7. You want to be nimble and manage branding costs

Fixed cost are huge People, systems, and facilities account for the largest part of the internal marketing budget And the cost of a bad hire can easily cost a company over $200K

By comparison, branding agency resources don’t need a full-time salary, benefits, and other overhead When you hire us, our brand and marketing team can provide a wide-range of strategic, tactical and technology skills

By outsourcing some or all of your marketing activities to a Dallas branding agency not only saves your money in salaries and overhead, but the outsourcing partner can also save you money in direct purchases on marketing programs (e g , printing, media buys, advertising, marketing technologies, etc ) By leveraging their suppliers, a good outsourcing partner can save a company 10 – 30% in their overall marketing spending Here’s an example below Just one direct hire cost a company about $130,000 (salary and overhead) A marketing outsourcing team typically cost less than that, and on top of that you gain access to a full cross-functional team

8. Your existing staff becomes more efficient hiring local Branding Agencies in Dallas

Some companies try to get around hiring in-house marketers, social media personnel, content writers, and SEO experts by just having existing employees pick up the slack Transitioning the marketing burden onto existing employees (who may or may not be skilled in the area) increases the likelihood of burnout and reduces productivity in the long run As well as, your marketing efforts will lack consistency and effectiveness even if they have all the necessary training

If you outsource some of your marketing needs, you maintain momentum with critical projects – they’ll never fall to the wayside, drop down the priority list, or become forgotten And when employees leave the company, they may take your project assets with them (in the form of tribal knowledge) When you outsource your marketing activities to an agency, you have one centralized team as your partner, and you own the work

9. Stay current on the latest branding and marketing trends, without a learning curve.

A branding agency must constantly be up to speed and follow the latest developments across digital marketing trends on a regular basis It is part of our job description

What in-house marketer has time to read up on all the latest social media, SEO, technology, content marketing, and branding news? Usually, they are so buried in day-to-day tasks, there is no room to continuously grow, change, and evolve Factory Creative is a reputable Dallas branding company that’s in touch with latest branding strategies

10. You don’t need to train a Dallas branding company

Performance-driven companies provide a unique, holistic approach that allows clients to launch multidisciplinary campaigns with one “highly qualified contact ” Your dedicated resource is accountable for strategy through deployment You don’t have to train your existing staff members because your agency has the depth and breadth of skills needed