Gradient

Gradient is a B2B marketing agency from the Netherlands that designs the commercial systems behind a company's growth. Its work links strategy, research and campaign execution so that marketing effort ties to pipeline results.

What Gradient offers

• Growth strategy — a plan shaped around how a client's customers actually buy.
• Content marketing — thought leadership and buyer education.
• Performance marketing — campaigns aimed at measurable demand.
• Pipeline marketing — work that joins marketing activity to sales opportunities.
• Research — performance insights drawn from the B2B companies it works with.

Who it works with

Business-to-business brands, including software and service companies. Published case themes include a product launch for a US martech company, thought leadership for a Dutch SaaS firm and automation for a service business.

Key facts

• Based in: Netherlands
• Client base: its earlier site cited more than 45 B2B clients