IdeaMagic visionary marketing

Online marketing run by people who have run businesses

From Tucson, Arizona, the digital marketing company IdeaMagic offers a spread of online marketing services for local businesses. Its team members, the company says, are business owners themselves and that they bring more than fifty years of combined marketing and digital marketing experience to each client. Its pitch is to take the marketing problems of a small business off the owner's desk so the owner can concentrate on the work only the owner can do.

Strategy first, then the channels

The starting point is strategic planning and ideas. The company says it works out what a business should do first, then chooses the online channels that will reach the customers the business wants. It describes its team as finding the ideal way to reach a client's customer profile, and then building the marketing around that profile rather than around a generic plan.

Local search, web design and social media

Local SEO is offered to help a business get found in nearby searches, and the company describes its web design as sites for small businesses that are built to sell the business's products or services. Social media marketing is handled for clients, with the team managing posts and accounts and working with proven strategies intended to build reach and engagement. The company also says it can help clients see what social advertising on Facebook can add to their results.

Paid search, video and automated follow-up

Pay-per-click advertising covers Google Ads, retargeting and remarketing, and the company says it uses these to reach the right audience with less wasted spend. Video work includes production and pre-roll video ads on YouTube. Automated calling and sales systems are offered so that a business keeps in touch with customers and captures the leads that are interested in what it sells.

Content writing and funding sources

Content writing is part of the offer. The company says its writers research and produce website and blog material that explains what a business does in terms its visitors understand. Funding resources are also available, and the company points clients to sources of finance for growth, drawing on experts with financial experience.

Responsiveness and small-business focus

The company says it follows up and follows through, returning calls, emails and text messages promptly. It describes a practice of treating each client as its top priority, and its clients are mostly small firms around Tucson. The company says it starts by learning what the business needs, so that the plan it recommends fits the business rather than a standard package.