Fourteen19®

Youth strategy and communication for organisations

Working from West Yorkshire, Fourteen19 is a strategic and creative youth agency. Its focus is the 14 to 25 age group, and it aims to help organisations exceed their targets with that audience. With over 25 years behind it, the agency promotes opportunities to young people and encourages them to take up products and services, drawing on a regional and national network of professionals, associates and young people.

Youth strategy and campaigns

The agency builds youth strategies and communication plans. Its campaigns are designed to reach and engage young people, and it presents them as flexible, hybrid work delivered by a mix of in-house and associate specialists. Its clients run from the very largest UK organisations to the very smallest, in many sectors.

Research with young people

Audience research with the target group is a core part of the approach. The agency tests ideas with young people before activity goes live, which it says makes sure the strategy is youth approved. It presents this as a way of giving clients assurance that their work will land with the people it is meant for.

Impact evaluation

Funders increasingly ask organisations to show what their youth work achieves, for the young people involved and for the community around them. The agency also built a youth social impact matrix, a tool for assessing programmes and services that an organisation or its partners already run. The matrix is aimed at helping organisations demonstrate past success when they seek future funding.

Leadership

The agency offers access to interim leadership from a practitioner with more than twenty years of experience in youth engagement and marketing communications. Its head of agency has also written a guide for teenagers and young adults, which the firm presents as part of its wider expertise.