gang&lani media

Search, social and paid campaigns

gang&lani media pairs online campaigns with branding and printed material, and it describes itself as a digital marketing and web development firm. Its search work covers search engine optimization, pay-per-click advertising and wider search engine marketing, with the aim of bringing qualified leads to a client's door. It runs social media marketing, planning and running campaigns and paid social advertising, and it describes these as built on a strategy and framework rather than simply on regular posting. The company says its content creation is tied to the campaign goals from the start.

Websites built to grow with the business

The web design and development service is built on front-end design and server-side development. The company says its designers and developers follow coding practice from the first stage of a project, so that the sites they deliver are sound, secure and able to take new features as the client's business grows. The agency also offers full website builds, redesigns and the wider online presence a company needs to convert visitors into customers.

Branding, print and promotional work

Branding work includes identity projects such as logos and labels, along with wider visual communications, with the company saying it aims to differentiate a client through consistent, targeted messages in every form. Its print and promotional services produce business cards, collateral and branded promotional merchandise, and the company says it keeps up with new printing and marketing techniques so that materials help a client's brand stand out. The company also describes a sequence of collateral work, from labels and logos through to the website, delivered as one package for a client.

Lead generation and conversion

Lead generation is presented as a service in its own right. The company points to research suggesting that only a small share of qualified leads turn into sales, and says its strategies are meant to keep warm prospects engaged until they convert. Lead work is combined with the search and social channels, so that a prospect who finds a client online is followed through the same campaign.

A decade of clients in several countries

The company says it serves businesses of different sizes and project scopes, and that it has been trading for more than a decade with clients in several countries. Its slogan is Ask Us for Anything. Its material cites an award it describes as Social Media Marketing Company of the Year from the CorporateLiveWire Prestige Awards. The company presents its approach as a single team covering social, advertising, design and branding, websites and print.