Fishman Marketing

Marketing for law and accounting firms

Fishman Marketing is a marketing firm that works with law and accounting practices. Its branding, websites, social media and training are aimed at helping firms raise their rates, recruit better and increase profits. The firm says it helps savvy firms compete with much larger practices for new business and for experienced lateral hires by building stronger reputations.

Branding and website makeovers for firms

The firm's case studies include branding for litigation boutiques and before-and-after website makeovers. Named clients in its case studies include Weltman Weinberg & Reis and McNees Wallace & Nurick. Others are Walker Wilcox Matousek, Roetzel & Andress and Drinker Biddle Health Care. Heslin Rothenberg Farley & Mesiti and Galloway Johnson Tompkins Burr & Smith also appear among the firms it has worked with.

Training for lawyers and marketers

Training sessions run from one hour to a full day, and are pitched at lawyers, marketers, administrators and CPAs. The founder, who practiced as a litigator before moving into marketing for law firms, presents with a practical, hands-on approach so that a firm's marketing is productive and its lawyers have clients when they need them. The firm says the founder has delivered 300 retreats and training programs on six continents.

Books and guides for associates and students

The firm's books include The Ultimate Law Firm Associate's Marketing Checklist and a guide to legal marketing and branding written for lawyers and marketers. It also publishes a job-search checklist for law students and a list of the top 25 law firm website clichés to avoid.

Marketing advice and continuing legal education

The firm publishes advice and articles on law firm marketing, ethics and strategy, and it runs continuing legal education (CLE) programs alongside its training work. Its published advice covers the latest marketing questions facing law firms.