Fishman Marketing

Fishman Marketing specialises in marketing for law firms and accounting practices. It rebrands firms, builds their websites and social media, and trains lawyers to bring in work, with the aim of helping firms recruit better and charge higher rates.

What Fishman Marketing does

• Law firm branding: new brands and makeovers, including work for litigation boutiques.
• Website design: firm websites, with published guidance on clichés to avoid.
• Social media: social channels as part of a firm's marketing.
• Marketing training: sessions from one hour to a full day that teach lawyers practical business development.
• Books and checklists: guides for associates, law students and firm marketers written by Ross Fishman.

Who it serves

Its clients are law and accounting firms; named examples include Heslin Rothenberg Farley & Mesiti, Galloway Johnson Tompkins Burr & Smith, Weltman Weinberg & Reis, McNees Wallace & Nurick and Drinker Biddle Health Care. Training is pitched at lawyers, marketers, administrators and CPAs.

Key facts

• Leader: Ross Fishman, a former litigator and law firm marketing partner
• Training record: 300 retreats and training programmes on six continents