Agency 51 Advertising

Marketing built from the client's side of the table

The marketing and branding firm, styled Agency|51, has two bases, in Philadelphia and Orange County. Staff in senior roles came from the client side of business, which the agency says gives it a deeper sense of what its clients are up against. The firm presents its work as driven by business sense, with creative ideas judged by whether they sell.

Strategy built on market analysis

Planning starts with analysis of the market and research into a client's customers. The agency says it plans around specific goals, such as awareness, customer acquisition, loyalty and social engagement, and it measures investment against those goals. A five-stage ideation process moves the work from research to concept.

Business-to-business and consumer campaigns

The agency works in business-to-business marketing and in consumer campaigns. It says it covers a wide range of industries and channels, and it mixes tactics across channels rather than applying one fixed method to every client.

Branding, websites and video

Branding and strategy work aims to help clients identify new opportunities, grow market share and sustain success. Web design, video and social campaigns are built into the same integrated plans, and the firm says its aim is intelligent marketing that makes a client's business grow.

A membership video for a music venue

One example shows the firm's video work in practice: a membership film produced for the House of Blues Foundation Room. The agency also cites a project built around a client's Facebook fan page, which shows how its social work runs alongside its other campaigns.

A team with varied cultural backgrounds

The firm says its team draws on many cultural backgrounds and says that diversity helps it understand a wide range of audiences. It describes its aim as delivering work that exceeds what the client asks for, combining strategy and creativity in each piece.