Formula Advertising

Formula Advertising, also known as Formula ADV, is a communications and marketing agency in Torino, Italy, working since 1977. It combines creative work with marketing strategy, media planning and project management, and begins each client relationship by studying how the business works and where it stands in its market.

What Formula Advertising does

• Advertising: creative concepts, imagery and copy for campaigns across the main media.
• Strategic marketing: setting goals, defining target audiences and highlighting a company's strengths.
• Branding: corporate identity through art direction, graphic design and copywriting.
• Web and digital: interactive communication across digital channels to build brand reputation.
• Social and community: digital, social media and community management.

Who it works with

The agency works with companies that want a strategic partner for their communication. It says it looks at each client's business model, goals and constraints before planning creative work.

Key facts

• Based in: Torino, Italy
• Founded: 1977