Doodle Digital

Search, paid media and conversion work from California

With more than ten years of experience, Doodle Digital offers full-service digital marketing from California. Its services span search engine optimization, search engine marketing, paid media, content creation, branding, email marketing and conversion rate optimization. The agency describes its approach as results-led and says it tracks return on investment transparently, with clients able to see how their campaigns are performing.

Search engine optimization aimed at first-page results

The SEO work is aimed at getting pages onto the first page of Google, and the agency says the results it aims for should hold up as search algorithms change. The process runs through an SEO audit, research and analysis, planning and monitoring, with each phase coordinated to move a page through organic search. Metrics are chosen to drive conversions, and the approach is multichannel, so that existing campaigns are used to produce results alongside new leads.

Niche and affiliate sites built from keyword research

The company builds niche sites intended to earn revenue, most often through affiliate arrangements. The service covers each step, from choosing a niche and researching keywords through website development, content generation and full search engine optimization. It is offered to clients who want to own a site that earns, and to those who want to enter the market for niche sites with guidance at every stage.

Social media management and monthly reporting

Social media work starts from the current state of a client's accounts. The agency audits those accounts, creates engaging content, manages the profiles and reports progress and return on investment every month. The agency argues that a startup becomes a trusted brand only when it uses social media to its full advantage, and the service is pitched with that aim.

Content creation with subject experts

Content production is handled by subject matter experts who write SEO-friendly material with visuals that hold an audience's attention. The work runs from auditing a client's existing content, to devising a new strategy, to developing and distributing the material across channels.

Paid media, email and conversion work

Paid media covers pay-per-click advertising and other search engine marketing campaigns. Email marketing covers campaign design and branding, and conversion rate optimization aims to raise the share of visitors who take the action a client wants. Clients are given access to their campaigns so they can follow the performance themselves.

Retention, ROI and the agency's own claims

By its own figures, the agency keeps 92% of its clients. It calls itself award-winning and points to its company culture, though these are its own statements rather than independent awards, and the retention figure is its own count.