F@N Communications

F@N Communications, known in Japan as FAN Communications or FANCOMI, is an internet advertising group built around performance marketing. In this model advertisers pay when a set outcome happens, such as a purchase, a request for materials or a click through to their site, rather than for ad space.

Products and services

• A8.net: an affiliate network for computers, smartphones and tablets, running since 2000 and connecting company sites with individual bloggers.
• nend: an advertising network for smartphones and tablets, with banner and in-feed formats.
• CPA solution business: performance-based advertising for media owners and advertisers.
• Fan marketing and influencer marketing: newer services meant to support people who both consume and create content.

Who it works with

Advertisers who want to pay for results, and website or app owners who earn from placing ads.

Key facts

• Based in: Japan
• Group structure: includes its own media operations and an advertising agency
• Listing: shareholder and investor pages are published on its corporate site