Fine Point

Fine Point, which trades online as FinePT, is a marketing agency that works only with cosmetic dentists. Its main focus is veneers, and it treats this work as different from general dental marketing.

What Fine Point offers

• Lead generation — brings in prospective veneer patients for a dental practice.
• Lead follow-up — contacts enquiries by phone, text and email to build interest and encourage bookings.
• Landing pages — pages that present the dentist as a veneer specialist, with case studies, before and after photos and patient reviews.
• Online booking — a CRM linked to the practice management system so new leads can book appointments.
• Patient education — an estimator tool that gives visitors a personalised figure in exchange for contact details, plus a tool for building an AI treatment coordinator.

Who it works with

Cosmetic dentists across the United States who want a larger veneer caseload.

Key facts

• Recognition: named a Marketing Visionary by a chapter of the American Marketing Association for two years running
• Specialism: cosmetic dental marketing