Burdette Ketchum

Burdette Ketchum is a Jacksonville, Florida marketing communications agency that has traded as High Reason since 2022. Founded in 1996, it blends data analysis with creative work and keeps a close eye on return on investment. It takes on full integrated programmes as well as single specialist projects.

Services

• Research and strategy: insight work that shapes brand positioning, including naming after mergers.
• Digital marketing: multichannel campaigns across the customer journey, plus advice on visibility in AI-generated search answers.
• Brand and creative: identity, campaigns and storytelling for brands.
• Public relations, content and social: PR, content production and social media.

Customers and markets

Brands such as Tom Nehl Truck Company, The Spa at Ponte Vedra Inn & Club and Neurolens. It has also rebranded the local animal charity EveryPet at no charge.

Key facts

• Based in: Jacksonville, Florida
• Founded: 1996
• Current name: High Reason, since 2022