Hancock Advertising Group

Full-service advertising from the Permian Basin

Advertising and marketing work in Midland, Texas, is where Hancock Advertising Group has been based since 1994, and it describes the Permian Basin as the area it has served over that time. The agency says three decades of partnerships with businesses in many industries sit behind its approach, and that it combines current technology with creative work to build campaigns that stay with customers. It calls itself a full-service agency, which in practice means one team handling strategy, design, placement and measurement, plus the printed and promotional extras a campaign may need.

Digital marketing and traditional advertising

The agency says it creates the strategy for a campaign, designs the ads, places them and then monitors how the campaign performs. Social media ad management is listed as its own service, and the same pattern of planning, design, placement and tracking applies to advertising outside social platforms. Reporting back on success is part of the offer rather than an afterthought.

Social media presence

Beyond paid advertising, Hancock says it can establish a brand on social media and then look after the upkeep, including regular postings. That suits businesses that want an active profile but have nobody on staff to run it.

Websites and branding

Custom websites are offered with quick turnaround, and the agency also covers ongoing web management after a launch. Brand design and development is a separate line of work, concerned with how a company presents itself across its materials.

Promotional products

Its range extends to physical items, from trade show materials to employee uniforms, so a client can order branded goods for an event or for staff from the same agency that designs the brand.

How it describes its clients and its team

Hancock says it welcomes clients regardless of industry, need or budget, and that it is staffed by marketing specialists who aim to support clients in reaching their own sales and business goals. Although the office is in Midland, it states that its aim is the same level of service for every client.