EVR Advertising

A marketing agency in New Hampshire, EVR Advertising describes itself as a group of creative thinkers, problem solvers and industry specialists. It works on brand strategy, creative work, media, websites and video, and it has specialized in healthcare and senior living marketing, where it says it understands the business and the customer journey. The agency also works with local businesses across the Granite State, and it says it tailors its strategies to the different regions and people of the state.

Healthcare marketing

The agency describes healthcare marketing as an area that changes quickly, and it says it adapts its clients' plans to those changes in order to deliver results. Its material on healthcare covers media buying for healthcare organizations and the search side of marketing, including paid search, where the agency has published guidance on improving quality scores. Its work for a heart and vascular institute in northern New England is one example: a campaign that set the institute apart from local and Boston-area competition while reinforcing the brand of the hospital it belongs to.

Senior living communities

Senior living marketing is about turning inquiries into residents. The agency uses its knowledge of the full customer journey to help senior living providers guide prospects through the door, and it treats search engine optimization as a central part of that work. Its case material includes a continuing care retirement community in Massachusetts that needed new brand messaging and tactics to raise awareness and generate leads in its local market, which also offers assisted living and memory care.

Media planning and the EVR Media Group

The EVR Media Group handles media planning and placement, and the agency says that the work starts with the fundamentals of analysis, planning, budgeting and forecasting before it goes further into the detail. It covers traditional and digital media alongside social media and online marketing. The group presents media as a demanding part of marketing today, and says its aim is to go beyond what is usually expected of a media plan.

Content, creative and brand identity

Creative services include brand messaging, design, content and campaign concepts. The agency's view is that successful marketing is built on content that speaks to what consumers need, earns their trust and builds relationships that last. It describes its design as beautiful, its messaging as authentic and its content as compelling, and it combines these with media services to tell a client's story.

AI in analytics and campaigns

The agency's newer work uses artificial intelligence across its analytics and workflow. It says AI helps to find audiences, shape messaging and optimize campaigns, using predictive modeling, real-time optimization and audience research. It also offers custom language models trained on a client's own content, automated workflows, and hands-on training for staff, with governance policies and a practical roadmap for adopting the tools.

Lead generation and regional business

For lead generation, the agency combines content and media to reach people where they are. It describes its team as people who enjoy working together to find fresh opportunities for clients.

EVR Advertising is a full-service marketing agency in Manchester, New Hampshire. It has specialised in marketing for senior living communities and healthcare providers, and it also works with local businesses across the state. More recently it has added artificial intelligence tools to its analytics and workflow offer.

What EVR Advertising does

• Brand strategy and development: positioning work for new and existing brands.
• Creative services: campaign concepts and design.
• Media: planning and placing advertising.
• Website development: building client sites.
• AI and analytics: audience research, predictive modelling, real-time campaign tuning and training for staff.
• Video production: film and video content.

Who it serves

Senior living operators and healthcare services clients, plus New Hampshire businesses. EVR Media Group is a related part of the operation.

Key facts

• Based in: Manchester, New Hampshire, USA
• Experience: over 30 years