BXC Inc.

BXC Inc. is an independent creative studio in Laguna Beach, California, working on visual identity and brand marketing. It trades online as Branding By Context and helps founders, startups and product teams work out what their brand stands for before design work begins.

What BXC Inc. offers

• Brand strategy: defining a brand's core ideas so internal teams and designers work from one shared direction.
• Visual identity and logos: logos, identity systems, brand guidelines and style manuals.
• Brand building for Amazon sellers: adapting a brand to compete and convert on a marketplace listing.
• Channel guidance: deciding what should stay fixed and what can flex as a brand moves across sales channels.
• Creator briefs: giving outside creators enough brand direction without limiting their ideas.

Clients

The studio focuses on active-lifestyle and consumer brands. Names it lists include Patagonia, Klean Kanteen, Nixon, O'Neill, Quiksilver, CamelBak, Callaway, Levi's and Mattel, along with cultural groups such as Surfing Heritage SHACC, Ocean Film Fest and It Gets Better.

Key facts

• Based in: Laguna Beach, California, USA
• Trading name: Branding By Context