DRG

DRG is a research and insight agency that helps organisations understand their audiences and markets. It also runs Panelbase, a research panel, and has published surveys on public mood. Its work covers both commercial clients and the public and third sectors.

What DRG offers

• Ad and campaign effectiveness — research into how campaigns perform.
• Audience and market segmentation — groups customers and prospects by behaviour and attitude.
• Concept and creative testing — checks ideas and creative work before launch.
• Public perception and polling — surveys of opinion.
• Usage and attitude studies — research into how people use and feel about products.
• Website and app evaluation — reviews of digital experiences.
• Recruitment for market research — finds participants for studies.

Who it works with

Clients quoted on the site come from media, broadcasting, sport, betting and charity sectors. It also serves the public and third sectors.

Key facts

• Panel: Panelbase research panel