esd digital marketing

Search visibility, social media, internet advertising, website and mobile design, and performance measurement make up the online side of esd digital marketing. The unit is the digital side of esd & associates, a San Antonio, Texas, creative firm, and it draws on that parent's marketing experience.

Search and social media campaigns

Search engine optimization aims to improve rankings and attract organic traffic by refining a site's content, structure and back-end elements. Social media work covers campaigns designed to raise brand visibility, engage an audience and drive conversions across the main social platforms. The emphasis is on reaching online consumers who expect authentic content rather than advertising clutter.

Websites and mobile web experiences

The web arm designs and develops websites and builds mobile web experiences. Mobile work is planned alongside the website, so a client's site and its mobile version are designed together. Design is aimed at making a brand easy to recognize and at helping a site turn visits into customers.

Internet advertising aimed at the buyer

Internet advertising sits alongside search and social work. The digital team identifies the audience a client is trying to reach and builds messages around what that audience wants, from first awareness through to the sale.

Measuring visits and performance

Analytics and performance measurement are part of the service. Reporting shows how visitors move through a site and which campaigns bring them there, so that changes can be made where results fall short. Filmed content and event management from the wider agency can also feed the digital work.

Digital work across the client base

The digital unit serves the same mix of clients as the parent agency: large companies, public bodies, schools, hospitals and retailers.

Corporate messages online

Corporate presentations and internal communications are included among the communications services. For organizations that need a steady online presence, the unit combines communications with digital channels so that messages stay consistent across them.