April Ford

April Ford is a digital marketing and advertising agency headquartered in the Brisbane CBD, with further offices in Melbourne and Sydney. It started out on the Sunshine Coast and now manages clients across Australia, focusing on lead generation and ecommerce growth with in-house teams.

Services

• Paid search: plans and manages Google Ads campaigns.
• SEO and AI visibility: improves how brands appear in Google results and in AI-driven search.
• Social and TikTok: runs social media accounts and turns TikTok into a sales channel.
• Lead nurturing: campaigns built to attract, nurture and convert prospects.
• Conversion rate optimisation: reworks websites and landing pages to convert more visitors.
• Creative and premium media: direct-response campaign creative and access to premium ad placements.

Customers and markets

It works with chief executives, general managers and marketing leads around Australia. Named specialisms include medical and allied health, financial services, professional services, education, government, SaaS and FMCG. Case studies on its site include U-Haul Australia.

Key facts

• Based in: Brisbane, with offices in Melbourne and Sydney
• Origins: Sunshine Coast
• Team model: all teams in-house
• Content: hosts the Digital AF video series