Destination Marketing

Destination Marketing is a marketing and advertising agency that has worked with clients for thirty-six years, with healthcare marketing among its specialisms. It tracks results closely, linking each campaign and its spending to a client's EMR, PMS or CRM system so that every new lead can be traced to the ad that produced it.

Products and services

• Brand development: positioning that sets a client apart from competitors.
• Content: a steady flow of material to attract and motivate new leads.
• Website design: sites built to move visitors from interest to purchase.
• Media planning: combining SEO, search, social media, TV, radio, outdoor and print.
• Reputation and referrals: raising online ratings and word of mouth from existing customers.
• Video production: TV ads filmed by its Destination Studios arm.

Clients

The agency follows a three-step process: assess and recommend, build and launch, then track and optimise. It takes on integrated campaigns as well as one-off projects. Clients quoted on its site include Sono Bello, Sleep Country, Hands of Hope Tucson and Ecohaus.

Key facts

• Experience: thirty-six years
• Specialism: healthcare marketing
• Approach: data-driven tracking of leads